Nick Perry's Writing Portfolio

My name's Nick Perry.  I'm a former Hollywood Creative Executive and Silicon Beach e-commerce Managing Editor who decided to pursue a freelance career in 2018.

In that time, I've had the fortune of writing and managing e-commerce content for some of the world's biggest brands. 

I've written more than 6,500  e-commerce articles driving more than $2M in revenue for tech and lifestyle publishers. 

I oversaw the growth of Good Morning America's digital e-commerce strategy, raising their digital revenues by 50% YoY. 

I managed UK-based Hello! Magazine's US e-commerce editorial strategy, helping to raise US traffic to more than 50% of the company's overall audience and 35% of its e-commerce revenue.

I created the brand voice and oversaw all copy production for Fanatics Live, a live commerce app, managing UX writing, PR releases, email, social, blog, and all in-app marketing and customer/seller communications.

TL;DR: I'm a copywriter, communication expert, and digital marketing consultant with a lot of experience in B2B and DTC copywriting for a range of verticals and managing omnichannel marketing campaigns. Let's work together.

(The dog is Goose. He's a good boy.)

I work for you. You can put the same expectations on me you would on any employee; you're just gonna pay me a lot less.

Every client works differently. If you want to simply provide a brief and a deadline, great. If you want multiple editing rounds, cool. If you'd like to integrate me into your organization to work directly with others, that's fine too. 

I'm here to offer guidance, do the grunt work, and provide solicited feedback, but ultimately: You're the boss.

Let's talk.

I've you've made it to this part of my portfolio, you must be thinking about hiring me, so here's where I blow it. Or, at least, I'll blow it for those who I don't want to work with.

I've been independent for a long time, but that's only mostly by choice. You see, when you work in content, you're always competing with things like content farms, growth tools, AI, and all sorts of automation. Much like "Managing Editor" at the New York Times, "Content Manager" isn't a particularly strongly valued role in corporate America. I discovered this first hand when, after three years of working as a Managing Editor at a profitable, growing e-commerce startup, I asked to be paid $6,000/month — as a contractor. They didn't have to pay benefits. It was a fairly significant raise from my $5,000/month retainer but they had asked me to move off the full-time payroll when I relocated out of state the year before, saving them several thousand in benefits and taxes. I had taken on more responsibility in the prior year, helped grow the revenue generated by my 3-person department by 50%.

They told me they'd rather lose me than pay me a competitive salary. But they'd love to keep me on as a writer, paid on a per article basis. That first year, they paid me $75,000 for my work output while I put in 30% of the time, building my rolodex all the while. I never looked back.

Since then, I've taken on contracts to write a single article, to manage an entire e-commerce department, and everything in-between. I believe no work is too small because no business is too small. Every project matters and every leader, stakeholder, and customer deserves to be spoken to and treated like a human. Words matter so resolutely that we don't even think about them. We just do it.

If you get it, I'd love to work with you. And if you want to bring me on full-time, good luck ;)

Nick Perry